Influencer Marketing trends
The great thing about influencer marketing trends is you can create great content, earn credibility, and gain more exposure through the influencers network.”“
once upon a time , the influencer marketing arena was limited only to celebrities and a few dedicated bloggers.
Now, we can seen influencer marketing is one among the top digital marketing trends in 2021.
Influencer marketing is going to become a $15 billion dollar industry by 2022 and it shows no sign of slowing down.
In fact, 63% of marketers intend to increase their influencer marketing budget in the next year.
“2021 is the year we believe influencer marketing will be seen as its own media channel outside of tactical ‘problem solving’ or ‘nice to have content’”, predicts Brandon Perlman, Founder and CEO of Social Studies, Inc.
What is influencer marketing?
It is a strategy that business use to promote their products and services by partnering with popular social media influencers.
Influencers can be well-known celebrities, but more often they are Instagram or YouTube personalities with a huge niche following who can help spread the word about your business or product through their social channels.
One of the best things about influencer-generated content is that it doesn’t look too promotional. Which can help you attract your target audience and win their trust.
- 63% of consumers trust influencers’ opinions of products much more than what brands say about themselves.
- 58% of people have bought a new product in the past six months because of an influencer’s recommendation.
- Bright local reports that 88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts
Consumers actually trust absolute strangers more than they trust advertising directly from brands.
This is the power of influencer marketing.
The main benefits of influencer marketing are;
- Reach a bigger audience.
- It will help to build trust for your brand.
- Helps to increase your site traffic.
- Get more leads.
- Drive sales.
Top Influencer Marketing Trends In 2021:
- Video Content Will Remain King
- A Focus on Diversity and Inclusion
- Value Driven Content
- More Ongoing Partnerships
- A Focus on Micro and Nano Influencers
#1:Video Content Will Remain King
“The rise of video” continues to be an ongoing trend in the influencer marketing space. However, with the growing popularity of TikTok and the introduction of Instagram Reels, it’s expected to be more collaborative and creative than ever.
#2:A Focus on Diversity and Inclusion
The goal for 2021 should be to build diversity and inclusion into all aspects of your business — including influencer marketing — to create effective change and illustrate your brand’s values.
#3: Value Driven Content
people want to see your authentic self! I think providing some type of content that shows your real life personality is key to growing online these days.
#4: More Ongoing Partnerships
Influencers will become true brand partners in 2021, with brands investing in ongoing relationships over an extended period of time.
#5:A Focus on Micro and Nano Influencers
Influencer marketing is a key strategy for promoting your business and products on Instagram, with micro-influencers (those with less than 100k followers) yielding great results for businesses!
According to our 2019 report with Fohr, micro-influencers have the highest engagement rates (averaging at 7%) on their feed posts!
In fact, influencers with <25K followers had higher engagement rates regardless of their genre, target audience, or topics.
The easiest way to leverage influencer marketing are;
- contests and giveaways.
- Ask influences to create Instagram stories.
- Discount codes and affiliated marketing.
- Add-on sales.
- Testimonial videos.
If you want influencer marketing trends to be more influential, then have a ‘less is more’ mindset. Look closely at true brand enthusiasts.
Work on cultivating a rock-solid relationship with them and leave room for them to be the genius creators they are at their core.
Then and only then will their true talents shine through and influence their following, allowing you to embrace your audience in an authentic voice that provokes emotion, and, more importantly, action.