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Case Study      Local SEO      E-commerce       Kansas City

From Clicks to Customers in 3 Months

How we drove a 276% traffic increase for a Kansas City wheels & tires retailer through targeted local SEO.
Before
1.48K
After
Total Clicks
0 k+
Change
+276%
Before
149K
After
Total Impressions
0 k
Change
+396%
Before
20.9
After
Average Position
0
Change
+13 positions
Before
1%
After
Stable
0 %
Change
Stable
About the Client

American Fusion Wheels — Kansas City's Wheel & Tire Specialist

American Fusion Wheels is a wheels and tires retail shop based in Kansas City, USA. They serve local customers looking for quality wheel upgrades, tire replacements, and fitment advice — operating in a competitive local market where every position on page one translates directly to foot traffic and revenue.

Like most local retail businesses, their customers begin the buying journey on Google. Ranking well for high-intent queries like “wheels and tires Kansas City” isn’t optional — it’s the business.

When we took on the project, the site was struggling to break out of page 2. The gap between where they were and where they needed to be was clear. What wasn’t clear was why they were being overlooked by Google despite being a legitimate, established local business.

American Fusion Wheels

americanfusionwheels.com
Industry

Wheels & Tires Retail

Location
Kansas City, USA
Project Type
Local SEO Growth
Duration
3 Months
Starting Position
20.9 (Page 2)
The Challenge

Buried on Page 2, Invisible to Buyers

The site had the products and the reputation — but none of the signals Google needs to surface it to buyers actively searching for wheels and tires in Kansas City.

20.9

Average Ranking Position
Sitting at position 20.9 — squarely on page 2 — meant virtually no organic click traffic. Most users never scroll past the first page.

1%

Click-Through Rate
With 149K impressions generating only 1.48K clicks, the low CTR indicated that even when the site appeared, its titles and snippets weren’t compelling buyers to click.

0

Structured Data in Place
No schema markup meant Google couldn’t properly understand the site’s products, location, or business entity — blocking rich result eligibility and local knowledge signals.
The Strategy

A Five-Layer Local SEO Build

We attacked the problem from five angles simultaneously — on-page, off-page, structured data, GEO, and AEO.

On-Page SEO

We rewrote titles and meta descriptions across all key product and category pages to target high-intent local keywords like “wheels and tires in Kansas City” and specific brand fitment queries. The existing copy was generic — it didn’t speak to a buyer with intent.

We also rebuilt the internal linking structure to distribute page authority more effectively across the site, ensuring deeper product pages were surfaced to Google rather than buried. Content was optimised to match what buyers actually search for at each stage of the purchase journey.

Title Tag Rewrites
Meta Description Optimisation
Internal Linking
Search Intent Matching
Category Page Optimisation

Local & Off-Page SEO

We built and cleaned up citations across major local directories — ensuring NAP (Name, Address, Phone) consistency everywhere the business is listed. Inconsistent citations are one of the biggest silent killers of local rankings.

We also overhauled the Google Business Profile with accurate service categories, defined service areas, high-quality photos, and keyword-rich descriptions. A well-optimised GBP is often the difference between appearing in the Local Pack and being invisible to nearby buyers.

Citation Cleanup
NAP Consistency
Google Business Profile
Service Area Setup
Local Pack Targeting

Schema Markup

We implemented structured data including LocalBusiness, Product, and relevant schema types to give Google a formal, machine-readable understanding of who American Fusion Wheels is, where they are, and what they sell. This directly supports rich result eligibility (star ratings, product info in SERPs), knowledge panel signals, and local entity recognition — all of which compound into better visibility over time.
LocalBusiness Schema
Product Schema
Breadcrumb Markup
Rich Result Eligibility
Knowledge Panel Signals

GEO — Generative Engine Optimisation

We structured content to be cited and surfaced by AI-powered search experiences like Google’s AI Overviews. This involved writing clear, factual, entity-rich content that directly answers common buyer questions — making the site a reliable source for generative results. As AI-driven search features continue to reshape how buyers discover businesses, being optimised for these surfaces is no longer optional for competitive local markets.
AI Overview Optimisation
Entity-Rich Content
Factual Q&A Content
Generative Citation Signals

AEO — Answer Engine Optimisation

We optimised key pages to answer the specific questions buyers ask before purchasing wheels or tires — fitment queries, brand comparisons, installation FAQs, and price-related questions. This improves visibility in Featured Snippets, People Also Ask boxes, and voice search results — capturing demand at the top of the funnel before competitors do.
Featured Snippet Targeting
People Also Ask
Fitment Q&A
Voice Search
Buyer FAQ Pages
The Results

Nearly 4x Traffic in 90 Days

Moving from position 20.9 to 7.7 pushed the site from page 2 into the top results — the primary driver behind a near 4x traffic increase in just 3 months.
Metric Before After Change
Total Clicks 1,480 5,570 +276%
Total Impressions 149,000 749,000 +396%
Average Position 20.9 7.7 +13 Positions
Average CTR 1.0% 0.8% Stable

Nearly 4x Traffic in 90 Days

The slight decrease from 1.0% to 0.8% is expected — and actually a positive signal. When impressions scale from 149K to 740K, the site begins appearing for broader, higher-volume queries where average CTR is naturally lower. The foundation is now set to convert this expanded visibility into consistent leads and revenue as rankings continue to compound.
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