I did not expect to become an SEO consultant or an SEO trainer Kerala. The decisions that I made and my curiosity towards how search engines work made me the professional that I am today.

My first encounter with SEO began when my employer wanted to push our website online with a dedicated SEO campaign. Though we hired many teams, none of them could deliver what we wanted.

Each interaction that I made as part of the marketing team with these SEO and digital marketing teams helped me understand how digital marketing and SEO works and what one needs to do.

However, I knew there were blank areas that needed to be filled for the campaign to work. Hence, I began (supported by my then employer) to attend a training program for SEO. However, a few days into the SEO, I realised that the SEO training program in Kerala did not offer the value that I was expecting and it focused heavily on backlink building.

This baffled me as the training was touching only on the surface level of the entire concept of search engine optimisation at large. My research to gain insights about other SEO certification course

programs also fetched me the same results.

Hence, I began learning SEO myself over the next few months. I was able to implement my insights and knowledge to great effect to our company website thus achieving great results. And I moved to another company where I worked solely on SEO and I was able to bring results that no other digital marketing experts in Kerala could.

As I became confident in my own knowledge and insights in SEO, I started getting more projects to do. This made me to start a SEO company Kerala of my own.

When I went to hire SEO professionals for the company, I learned that most of the so-called experienced digital marketing professionals did not possess any deep knowledge on the subject.

Their subject matter knowledge was too shallow. The case was the same for professionals who came out of even the best SEO training institutes in Kerala

This encouraged me to start my own SEO course in Kerala where an inclusive approach is adopted to train aspiring aspirants. They are given hands-on training to understand even the deeper concepts of search engine optimisation.

The training curriculum has been developed keeping in mind the changing algorithms of major search engines in the market to keep the professionals prepared for the future.