What is Keyword in SEO ?


how to choose keywords 1 Jijo Joseph


Keyword in SEO : Millions of users search online for multiple purposes and search engines provide them the ideal results. It is so simple to search for products and services or other matters online and get most relevant information. You simply need to place your search query and avail plenty of results for it.


For good results, however, modified search using relevant keywords is essential.


For understanding deeper, let us focus on what are keywords and which are best keywords…


Keyword is also known as key phrase or search query used by online visitors to find best information about anything. These relevant search phrases used in search engine provides volumes of most appropriate information arranged according to their relevance. You can find the results for your keywords in the SERP pages or Search Engine Results Pages.

In the SERP page, you can find both paid results and organic results. Consider you are searching for digital marketing institute in Kochi.


keywords in seo

You can see the paid results at the top of  the page followed by local results beneath it.


There are primarily two types of keywords:


  • Long tail keywords
  • Short keywords


Long tail keywords are specific and provide most relevant search results. Let us understand both the types of keywords and their prime differences.


Long tail keywords


  • This type of keywords contain 4 to 6 words
  • Easy to rank
  • Low search volume
  • Low competition
  • Contains short keywords
  • These keywords are specific


Short Keywords


  • These are generic keywords
  • High competition
  • Difficult to rank


Let us look at the examples of both long-tail keywords and short keywords:


Long tail keywords:


Example: 1BHK flat for sale in Kochi


keywords in seo


When you place the long-tail keywords for search, then your search is specific. The search engine understands that you are searching for 1 BHK flat and not any other category of homes. Thus it will crawl and index for flats adhering to a single bedroom, hall and kitchen; it will index the most ideal results in the SERP pages.


Moreover, while placing the location in the search query, they will limit their search in Kochi and not in other locations. If the location is not mentioned, then the search engine will have to plan its crawling worldwide data. With the chosen long tail keyword, you get the most appropriate local results too.


What if we were using short keywords? Let us consider 1BHK Flats.


Since you have not specified the location, the search will be extended across Kerala and across India as you can see in the screenshot mentioned below.


Short keywords are not able to provide specific information to Google bots. Thus the acquired results will not be much useful. Specified search offers most relevant results and users can whet their interests with the information.


Have a look at the results for short keywords and how the results are in the SERP.


seo keywords for beginners


In SEO, keywords are among the most important terms. Identifying the most popular keywords can bring in great benefits for online businesses. It will be easy to track the highest traffic to websites by identifying the most used keywords. Such keywords can be tracked with appropriate keyword research.


Using popular keywords in your website content will draw highest online traffic and even rank your website at the top of the SERP page.


Are you looking popular SEO expert in kerala


Seo expert

Jijo Joseph

Jijo Joseph is a No. 1 Freelance SEO expert Kerala based in kochi, known for making complex SEO strategies easy to understand. My path from accounting to becoming a highly sought-after Best SEO expert and digital marketing trainer has been a rewarding one. Over the last 10 + years, I have dedicated myself to helping startup businesses grow online.Successfully completed more than 200+ global projects.

A highlight of my journey has been creating nearly 100 YouTube videos based on my real-world SEO experiences. These videos have resonated widely, especially with the Malayali community worldwide, accumulating nearly 10 lakh views. This achievement reflects my commitment to sharing practical, valuable insights.

Training over 12,000+ students and collaborating with clients in India, the GCC, and Europe, I’ve focused on delivering high-quality web traffic and leads. My expertise is grounded in a strong academic foundation in commerce, enriched by more than 10 international digital marketing certifications and over 100 specialized courses in SEO.

In every piece of content I create, I aim for the highest standards of expertise, authoritativeness, and trustworthiness. This approach has established me as one of Kerala’s top-rated SEO trainers. My goal is always clear: to empower businesses with effective SEO strategies that drive real results.

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