Artificial Intelligence’s impact on digital marketing


Artificial intelligence and machine learning, as a dominant discipline within AI, firstly is an amazing way. In and of itself, it isn’t good or bad.  It’s not a perfect solution.  more over “It’s not the core of the world’s problems .said by Vivienne Ming, Executive Chair & Co-Founder, Socos Labs


Artificial Intelligence Benefits:

  • AI works 24×7
  • Business Continuity
  • Automation
  • Smart Decision Making
  • Enhanced Customer Experience
  • Research and Data Analysis



Artificial Intelligence & Digital Marketing:

Dozens of industries are transforming Artificial Intelligence. Artificial intelligence is changing the way brands do business, from banking to tech and retail. For digital marketers, it’s changing because the way they connect brands with their audiences.

By increases in productivity and optimizing user experience, artificial intelligence develops customer-facing services for digital marketers.

Artificial intelligence’s effects on digital marketing is massive. A report by Smart Insights shows that 55 percent of companies are using or already considering using AI in their marketing practices out of 100 senior marketers from different industries. Why would that be?

firstly , A I Marketing (AIM) permits consumers to reasonably quickly crunch large amounts of social media, emails, and web marketing data analytics.

secondly , Artificial intelligence is significant in marketing techniques in 2021 is because of 76% of customers expect businesses to understand their needs and expectations.


 Did you know ?    Amlan  Pati, digital director of realme , predicts that AI and machine learning  will drive digital advertising growth in 2021.

 How AI supports Digital Marketing ? 

AI strengths in Digital Marketing are big. The top ways AI is revolutionizing Digital Marketing are below.

  • Online Advertising

One of the most important aspects of digital marketing is online advertising and It allows customers to efficiently reach out to their target audience.

The majority of online advertising we see today are run by a very complicated Artificial Intelligence-powered distribution system called “Programmatic Advertising.”

  • Use of AI powered  Chat bots 

They are aware of automated responses used by enterprises to answer customer questions and often used to gather data, keeping goods and services up to date with the audience.

They are able to serve clients 24/7 and retain their data for potential use

To know more about chat bots click here

  • Web Design

Without the support of a programmer or a designer using of  Grid, which uses Artificial Intelligence to do the job for you on the form provided, such as images, text and  calls-to-action, etc.

 you can still get the website. In much less time and at a affordable price, because  they will make the website appear professional.

  • Email Marketing

With the power of Artificial intelligence, brands customize emails to reach their target audience. Therefore, Based on customer behavior and interests, they can now personalize content.

  • E-commerce

artificial intellegence ecommerce

When properly used, artificial intelligence can have a significant impact on the owners of e-commerce companies like  flipkart ,amazon etc

  • Content Generation

You may be wondering how it’s possible? It is genuine, though. AI can also create content for your Web site, product, service, etc.

In addition, the content for a film review can also be written for a news website.

  •  Predictive Analysis

Artificial intelligence analysis

predictive analysis is that To estimate the likelihood of future results based on data background, the use of data, statistical algorithms and machine learning methods

The best approach here is to remember because when creating them, moreover predictive models will only be as great as the data you provide.


Let’s Conclude that AI is now more important to businesses, making it a useful tool for digital marketers. Therefore, Artificial intelligence largely affects most importantly the customers’ choices, helping to provide suitable suggestions and timely customer service. click here to  view other top trends of  digital marketing in 2021

Specialised in SEO

Jijo Joseph

Jijo Joseph is a No. 1 Freelance SEO expert Kerala with over 6+ years of experience in the digital Marketing. A Google and HubSpot certified Digital Marketing Consultant in Kochi. Successfully completed more than 200+ global projects. Have conducted over 1000+ SEO audits. Trained more than 12K+ students in the past few years. A regular YouTube Blogger on SEO and Digital Marketing.