Importance of SEO

  • SEO

Importance of SEO

what is SEO and Importance of SEO are very common question these days, these are given below,

What is SEO?

Optimization of search engines (SEO) is the process of bringing targeted traffic from the organic rankings of a search engine to a website. Popular SEO related tasks include the creation of high-quality content, the optimization of content around particular keywords, and the creation of backlinks.

Types of SEO

  • On page SEO(On site search engine optimization):The practice of optimizing individual web pages to rank higher in search engines and get more organic traffic is On-Page SEO (also called on-site SEO). It revolves heavily around optimizing search purpose sites, but also includes the development and optimization of HTML tags such as titles and meta descriptions.
  • Off Page SEO(Off site search engine optimization):Off-page SEO refers to approaches that can be used to boost a website’s ranking on the search engine results page (SERPs). Off-page SEO is synonymous with link building by many individuals, but it is more than that.In general, for the purpose of ranking a website higher in the search results, off-page SEO has to do with promotion strategies, outside website content.

          Importance of SEO

  • It is important to maintain a position in search engines such as Google, Yahoo and others. To control the position through the search engine, Alexa and other ranking sites will track the SEO ranking. You can monitor your website by getting the rating, to know the status of your website.
  • The majority of search engine users are more likely to click on one of the top 5 recommendations in the search engine results pages (more than 70 percent, see graph below) (SERPS). Your website needs to appear in one of the top places to take advantage of this and draw traffic to your website or customers to your online store.
  • SEO is not only about search engines, but the user experience and efficiency of a website is improved by good SEO practices.
  • Users trust search engines and having a presence in the top positions for the keywords searched by the user boosts the morale of the website.
  • SEO is fantastic for your web site’s social promotion. On Facebook, Twitter, or other social media networks, people who discover your website by browsing Google or Bing are more likely to support it.
  • For the smooth running of a broad website, SEO is crucial. In a direct and indirect way, web pages with more than one author will benefit from SEO. Their direct advantage is an improvement in organic traffic and their indirect advantage is that they have a standard system (checklists) to use before on-site content is written.
  • SEO would be able to position you ahead of the competition. If two websites are selling the same thing, the optimized website for the search engine is more likely to have more clients and make more sales.

These are the main six Importance of SEO………..

The Eco-friendly consumers

The Eco-friendly consumers

From Plastic pollution to Global warming and Climate change, Environmental issues are on a continuous rise since the industrial revolution period. People were, however, largely ignorant to this deterioration of environmental health for centuries.

However, through Media and Government efforts, people of today are increasingly becoming aware of deterioration of environmental health and steps needed to be taken to save the Planet.

nvironmental-Degradation

When people become aware of something, it get reflected in their behavior. Similarly, environmental awareness of people is clearly reflected in their consumption behavior, which inturn calls for appropriate response from both firms as well as from Marketers.

Green consumerism chart

 

The Changing Market

According to a report, about 81% of consumers in the world are looking for environmentally sustainable products and services.

The preference of people towards paper products instead of plastic, increasing demand for electric vehicles , choosing goods based on “green” certifications etc,are some of the changes in consumer behavior that is clearly seen in market.

The following chart clearly captures the rise of green consumerism.

Eco-consumers

Responding to Market change

Since companies are here to meet the consumer’s need ,they are required to respond to the changes in market by in building environmental sustainability into the core corporate values.

Corporate Management for Environmental sustainabilityGreen production for eco-friendly consumers

These values need to be reflected in both the production process as well as in the final goods or services provided.

The environmental sustainable practices of the firm then need to be highlighted through marketing platform so as to attract the environmentally conscious market.

The role of digital marketers

Since, dominant marketing platform has gone digital nowadays, Digital marketers need to play a major role in highlighting eco-friendly and environmental sustainablility practices of the firm, so as to retain the existing market and at the same time to capture the new market dominated by eco-friendly consumers.

(Know more about Digital Marketing)

Digital marketing for eco-friendly consumers

 

Few Strategies

Some basic digital marketing strategies required to respond to eco-friendly consumers is as follows:

1.Use environmental keywords like “eco-friendly products” to increase the traffic in this changing consumer behavior.

2.Highlight commitment of firm to environmental health through meta tags.

3.Give adequate importance to Green production process of the firm in SEO contents.

4.Use display ads for highlighting Green logos and certifications received by the firm.

5.Also drive awareness campaign in social media on environmental sustainability so as to expand and capture the eco-friendly product market.

Ensuring eco-friendly production by companies has become inevitable, for both environmental health and also to retain and sustain in market, its like killing two birds in one stone!

CHATBOTS IN DIGITAL MARKETING; A MEAN TO GROW BUSINESS     

chatbots

Now a days we use the word chatbots in many occasions either Consciously or unconsciously. But,

What do you mean by Chatbots?

Chatbot is a software program that is used by the service provider, to gather information from the client and to keep in touch with them. Response is received in the form of text or voice. It is performed on the basis of Artificial Intelligence and it is a part of AI.

Did you know?

Chatbots are widely used in the field of Digital Marketing. Many service providers use chatbots on their website to gather information about customers.

Many customers like to communicate with the live chat bot as they respond 24/7, respond promptly, remember the entire shopping history accurately, and never lose patience. By meeting the needs of customers, chatbots provides exceptional customer service, which means you can concentrate on more important jobs.

Companies like “The Wall Street Journal”, “Pizza Hut” and  “Fandango” use chatbots as their marketing tool for increasing sales by customer contact.

Study shows that in 2020 the use of chatbots has increased as compared to 2019. And this trend will continue in 2021 also.

chatbots

Reasons Why Live Chat Bot Helps Marketing

Today’s consumers are constantly empowered by new technology, information services that are readily available and a wide variety of options. As a result, there has been a greater demand for speed, customization and brand relationships.

The main reasons are as follows;

A) Quick reactions that minimise irritation (often immediate)

Response time is the main benefit of live chat apps over conventional client support tools such as phone and email.In this way aichat reduces the irritations of the customers

B) Enhanced Web Visitor’s Behaviour Insights

As compared to emails or making calls, chatbots is the qualitatively best option. It covers the disadvantage of long incoming email queues which badly affect the immediate response from the operators.

C) Chatbots Helps to Improve Customer Service and Royalty

Chatbot, now a days, plays an important role in making relation with customer. This  is done by using voice or text messeges through the chatbot medium provided in the websites of service provider. In this way talkbot helps to improve customer service and royalty.  

D) Chatbots as Human Beings

With the use of Natural Language Processing (NPL), chatbot can intelligently understand the behaviour of the queries.

In these ways chatbots will be the major trend in the field of Digital Marketing in 2021 and so on…

To know more about Top 8 Digital Marketing Trends 2021 Click Here

Off-page SEO

 OFF PAGE SEO

“Off-page SEO” (also called “off-site SEO”) refers to actions taken outside your own website to influence the rankings on the results pages of the search engine  SERP.

off page seo

Links and SEO Off-Page

Off-page SEO is at the root of creating backlinks. Search engines use backlinks as measures of the quality of the linked-to content, so a site with many backlinks of high value would typically rank higher than a site with less backlinks otherwise equivalent.

There are three main categories of links that are classified by how they are obtained: natural links, manually constructed links, or self-created links.

Off-site SEO Non-link-related

While the most widely practiced off-page SEO technique is to earn links from external websites, almost any activity that a) takes place outside your own website and b) helps to boost your search ranking status may be thought of as “off-page SEO.” These include items such as:

  • Marketing on social media
  • Blogging by visitors
  • Mentions of related and unlinked brands

 

A notice on the off-page local SEO:

Off-page SEO is based on human conduct (namely, that people only reference and share content they like). As such, both organic and local SEO are applicable. High-quality products get a lot of word-of-mouth references from current customers, the in-person equivalent of off-page SEO.

 

How to do SEO Off-Page

At a high level, improving a website’s “off-page SEO” means improving the search engine and user understanding of the content of a site. This occurs by having links from other websites (especially those that are reputable and trustworthy themselves), your brand mentions, content shares, and “votes of confidence” from sources outside your own website.

Top 15 of 2021 off-page SEO techniques.

1.Build Shareable Content

In search engine optimization, awesome content is always the KING. A smart way to produce more and more natural backlinks to our website or blog is to create awesome and shared content. Study regularly and always keep your content fresh and updated.

  1. Engagement of Social Media

Social media engagement is a big off-page SEO technique. Engage with people on multiple social media channels if you want to make your brand, website or blog famous. The presence of social media will help your company grow and also help you get more back links.

  1. Outreach Influencer

If you have developed some form of content worthy of sharing, then don’t hesitate to reach out to your industry’s influencers. Tell them to search your blog and ask their blog for link backups. Make sure that you get the links from domains that are fully important.

  1. Pages for Social Bookmarking

One of the best outlets for promoting your website is social bookmarking sites. You get a lot of traffic to your website or blog when you bookmark your website or blog post on popular social bookmarking websites.

  1. Submission to the site

Take part in search forums relevant to your website and company and create a link with that community. Respond to threads, answer questions from individuals and offer your feedback and advice. Making use of forums for ‘Do-Follow.

  1. Video Submission

Head to famous video submission sites if you want to make your videos popular. Provide a proper title, description, tags and links to references. Since all video submission websites have high PR, it is one of the most common ways to obtain quality back links.

YouTube

  1. Submission Image

Share your images on famous websites for image submission. Please optimize your images with the right URL and title tag before uploading them. Check if they have a proper title, description and tags before uploading your photos.

Instagram

  1. Sharing of Documents

Develop appealing documents relevant to your organization or blog. Documents should contain relevant content and should be in pdf or ppt format. Upload these documents to websites for document sharing.

  1. Outreach Influencer

If you have developed some form of content worthy of sharing, then don’t hesitate to reach out to your industry’s influencers. Tell them to search your blog and ask their blog for link backups. Make sure that you get the links from domains that are fully important.

Completion

In conclusion, proper on-page and off-page SEO optimization work also provide your SERP website with such a better position. Based on the website’s PA (Page Authority), DA (Domain Authority) and PRR, the above websites are listed (Page Rank). If you know any other attributes that we can add to this list which we might have forgotten, please comment here.

 

On-Page SEO

On Page -SEO

On-page SEO is the process of refining items on a website (also known as On-site SEO) (as opposed to links elsewhere on the Internet and other external signals collectively known as “off-site SEO”). On site SEO refers to any optimization on your website that you manage and include.

You aim to make your website more accessible and useful to consumers with on-page optimizations. To increase your rankings or popularity on Google, Bing, and other search engines in search results. On-Site SEO results in higher search scores, more website traffic, and more conversions.                                                                                                                                                                                                                  In addition to helping search engines view page information, proper on-Page SEO also lets users learn easily and simply what a page is about and whether their search question is answered. In essence, strong on-Site SEO lets search engines understand what a person would see if they visited a website (and what benefit they would get),So that search engines will accurately serve what high-quality information on a given search query will be found by human visitors (keyword).

On- Page SEO is important because it allows search engines to grasp the website and its content, as well as to decide whether it is applicable to the query of a searcher. There is a greater emphasis on relevance and grammar of search engine results pages as search engines get more advanced (SERPs).

You should not completely ignore on-Page SEO because, as opposed to off-page SEO containing of external signals, you have more flexibility when optimizing for on-site components. You’ll see a boost in traffic and a spike in your search presence if you put the effort into on-page tactics. This is a tool for increasing the traffic of your website with excellent posts, attracting photos, names, meta descriptions, etc.

On page SEO

   Some Basic Factors for On Page -SEO Optimization

     These are the basic 7 basic factors;

  •  Title optimization
  •  Meta description
  •  Content optimization
  •  Keyword optimization
  •  Image optimization
  • Anchor text
  • Header Tags

WORDPRESS SEO

We will share the top Best WordPress SEO tutorial for beginners. in this guide to help you boost your SEO for WordPress and get more organic traffic.

Best wordpress seo tutorial for beginners | easy tips |: 2021

WORDPRESS SEO

WordPress is a forum for free, open-source website development. On a more technical level, WordPress is a PHP written content management system (CMS) using a MySQL database. In non-geek words, WordPress is today’s simplest and most efficient blogging and website creator. If you are serious about growing traffic to your website, then you need to pay attention to the best practices for WordPress-SEO.

YouTube Video -SEO.

WORDPRESS SEO BASICS   

SEO is capable of being scientific, but it doesn’t have to be. It can give you a noticeable increase in your website traffic by just learning a few simple SEO tips to optimize your site. To use the strategies below, you do not have to be a tech wizard. If you’re using WordPress now, then you have what it takes! Let’s get started with website optimization.

KEEP LEARNING ON-PAGE SEO & OFF-PAGE SEO

 Features of WordPress.

More than 39 percent of the web is powered by WordPress, a figure that increases every day. WordPress builds everything from simple websites, blogs, to complex portals and enterprise websites, and even apps. WordPress combines simplicity for users and publishers with complexity for developers underneath the hood. It makes it versatile while still being simple-to-use. The following is a list of some of the features that come with WordPress as standard; but there are literally thousands of plugins that extend what WordPress does so that the actual functionality is almost limitless. Here are some of the features that we think that you’ll love.

  • Simplicity 
  • Flexibility
  • Publish with Ease
  • Publishing Tools

Developer Features

We have lots of goodies packed under the hood for developers, which you can use to extend WordPress Seo in whatever direction your fancy takes.

System Plugin

WordPress APIs make it possible for you to design WordPress extension plugins. The extensibility of WordPress resides in the thousands of hooks at your disposal. We even have a plugin repository for you to host it on, once you’ve created your plugin.

System of Themes

For clients, other WordPress users, or for yourself, create WordPress themes. WordPress offers the ability to create themes as simple or as dynamic as you want. You can give it to users in the Theme Repository if you want to give your theme away for free.

Framework for Applications

WordPress will help with that, too, if you want to create an application. WordPress-Seo offers many of the features the app would need under the hood: translations, user management, HTTP requests, databases, URL routing, and more. Our REST API can also be used to communicate with it.

Types for Custom Content

WordPress comes with default content styles, but you can add a few code lines to create your own custom post types, taxonomies, and metadata for more flexibility. In whatever direction you want, take WordPress seo

The Best SEO plugin for WordPress SEO

One of the best aspects of WordPress is that, for anything, there’s a plugin, and SEO is no exception. There are thousands of WordPress SEO plugins that make selecting the right WordPress SEO plugin more challenging for beginners.

We will help you select the best WordPress SEO plugin that does it all, instead of installing separate plugins for individual SEO tasks, and it’s 100 percent free.

THE NO:1 WORDPRESS SEO PLUGIN: YOAST SEO

Since 2008, Yoast SEO has helped millions of search engine websites worldwide to rank higher. The mission of Yoast is SEO for everyone. The users of our plugin range from the bakery around the corner to some of the planet’s most popular sites.

Some of our favorites are

Automated upgrades to technical WordPress SEO, including canonical URLs and meta tags.

Advanced XML sitemaps make it easy for Google to comprehend the layout of your pages.
Model title and meta overview, for better branding and clear search results snippets.

In-depth integration of Schema.org, by allowing search engines to understand your content, will improve your chance of getting rich results.

Total control over site breadcrumbs, so that search engines and users still know where they are.

Owing to a creative way of handling data in WordPress, quicker loading times for your entire website

Support by e-mail to our Yoast SEO Premium users.
With the News SEO, Video SEO, Local SEO, and WooCommerce SEO extensions, the possibility to extend Yoast SEO.