“Off-page SEO” (also called “off-site SEO”) refers to actions taken outside your own website to influence the rankings on the results pages of the search engine  SERP.

Links and SEO Off-Page

Off-page SEO is at the root of creating backlinks. Search engines use backlinks as measures of the quality of the linked-to content, so a site with many backlinks of high value would typically rank higher than a site with less backlinks otherwise equivalent.

There are three main categories of links that are classified by how they are obtained: natural links, manually constructed links, or self-created links.

Off-site SEO Non-link-related

While the most widely practiced off-page SEO technique is to earn links from external websites, almost any activity that a) takes place outside your own website and b) helps to boost your search ranking status may be thought of as “off-page SEO.” These include items such as:

  • Marketing on social media
  • Blogging by visitors
  • Mentions of related and unlinked brands


A notice on the off-page local SEO:

Off-page SEO is based on human conduct (namely, that people only reference and share content they like). As such, both organic and local SEO are applicable. High-quality products get a lot of word-of-mouth references from current customers, the in-person equivalent of off-page SEO.


How to do SEO Off-Page

At a high level, improving a website’s “off-page SEO” means improving the search engine and user understanding of the content of a site. This occurs by having links from other websites (especially those that are reputable and trustworthy themselves), your brand mentions, content shares, and “votes of confidence” from sources outside your own website.

Top 15 of 2021 off-page SEO techniques.

1.Build Shareable Content

In search engine optimization, awesome content is always the KING. A smart way to produce more and more natural backlinks to our website or blog is to create awesome and shared content. Study regularly and always keep your content fresh and updated.

  1. Engagement of Social Media

Social media engagement is a big off-page SEO technique. Engage with people on multiple social media channels if you want to make your brand, website or blog famous. The presence of social media will help your company grow and also help you get more back links.

  1. Outreach Influencer

If you have developed some form of content worthy of sharing, then don’t hesitate to reach out to your industry’s influencers. Tell them to search your blog and ask their blog for link backups. Make sure that you get the links from domains that are fully important.

  1. Pages for Social Bookmarking

One of the best outlets for promoting your website is social bookmarking sites. You get a lot of traffic to your website or blog when you bookmark your website or blog post on popular social bookmarking websites.

  1. Submission to the site

Take part in search forums relevant to your website and company and create a link with that community. Respond to threads, answer questions from individuals and offer your feedback and advice. Making use of forums for ‘Do-Follow.

  1. Video Submission

Head to famous video submission sites if you want to make your videos popular. Provide a proper title, description, tags and links to references. Since all video submission websites have high PR, it is one of the most common ways to obtain quality back links.


  1. Submission Image

Share your images on famous websites for image submission. Please optimize your images with the right URL and title tag before uploading them. Check if they have a proper title, description and tags before uploading your photos.


  1. Sharing of Documents

Develop appealing documents relevant to your organization or blog. Documents should contain relevant content and should be in pdf or ppt format. Upload these documents to websites for document sharing.

  1. Outreach Influencer

If you have developed some form of content worthy of sharing, then don’t hesitate to reach out to your industry’s influencers. Tell them to search your blog and ask their blog for link backups. Make sure that you get the links from domains that are fully important.


In conclusion, proper on-page and off-page SEO optimization work also provide your SERP website with such a better position. Based on the website’s PA (Page Authority), DA (Domain Authority) and PRR, the above websites are listed (Page Rank). If you know any other attributes that we can add to this list which we might have forgotten, please comment here.


Seo expert

Jijo Joseph

Jijo Joseph is a No. 1 Freelance SEO expert Kerala based in kochi, known for making complex SEO strategies easy to understand. My path from accounting to becoming a highly sought-after Best SEO expert and digital marketing trainer has been a rewarding one. Over the last 10 + years, I have dedicated myself to helping startup businesses grow online.Successfully completed more than 200+ global projects.

A highlight of my journey has been creating nearly 100 YouTube videos based on my real-world SEO experiences. These videos have resonated widely, especially with the Malayali community worldwide, accumulating nearly 10 lakh views. This achievement reflects my commitment to sharing practical, valuable insights.

Training over 12,000+ students and collaborating with clients in India, the GCC, and Europe, I’ve focused on delivering high-quality web traffic and leads. My expertise is grounded in a strong academic foundation in commerce, enriched by more than 10 international digital marketing certifications and over 100 specialized courses in SEO.

In every piece of content I create, I aim for the highest standards of expertise, authoritativeness, and trustworthiness. This approach has established me as one of Kerala’s top-rated SEO trainers. My goal is always clear: to empower businesses with effective SEO strategies that drive real results.

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