Influencer Marketing trends :Top Influencing Factors

Influencer marketing trends

Top Influencer Marketing trends

The great thing about influencer marketing trends is you can create great content, earn credibility, and gain more exposure through the influencers network.once upon a time , the influencer marketing arena was limited only to celebrities and a few dedicated bloggers.Now, we can seen influencermarketing is one among the top digital marketing trends.

Influencer marketing is going to become  a $15 billion dollar industry by 2023 and it shows no sign of slowing down.In fact, 63% of marketers intend to increase their influencer marketing budget in the next year.

“2023 is the year we believe influencer marketing will be seen as its own media channel outside of tactical ‘problem solving’ or ‘nice to have content’”, predicts Brandon Perlman, Founder and CEO of Social Studies, Inc.

What is influencer marketing?

It is a strategy that business use to promote their products and services by partnering with popular social media influencers.

Influencers can be well-known celebrities, but more often they are Instagram or YouTube personalities with a huge niche following who can help spread the word about your business or product through their social channels.

One of the best things about influencer-generated content is that it doesn’t look too promotional. Which can help you attract your target audience and win their trust.

  • 63% of consumers trust influencers’ opinions of products much more than what brands say about themselves.
  • 58% of people have bought a new product in the past six months because of an influencer’s recommendation.
  • Bright local reports that 88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts

Consumers actually trust absolute strangers more than they trust advertising directly from brands.

This is the power of influencer marketing.

The main benefits of influencer marketing are;

  • Reach a bigger audience.
  • It will help to build trust for your brand.
  • Helps to increase your site traffic.
  • Get more leads.
  • Drive sales.

Top Influencer Marketing Trends In 2023:

  • Video Content Will Remain King
  • A Focus on Diversity and Inclusion
  • Value Driven Content
  • More Ongoing Partnerships
  • A Focus on Micro and Nano Influencers


#1:Video Content Will Remain King

“The rise of video” continues to be an ongoing trend in the influencer marketing space. However, with the growing popularity of TikTok and the introduction of Instagram Reels, it’s expected to be more collaborative and creative than ever.

#2:A Focus on Diversity and Inclusion

The goal for 2023 should be to build diversity and inclusion into all aspects of your business — including influencer marketing — to create effective change and illustrate your brand’s values.

#3: Value Driven Content

people want to see your authentic self! I think providing some type of content that shows your real life personality is key to growing online these days.

#4: More Ongoing Partnerships

Influencers will become true brand partners in 2023, with brands investing in ongoing relationships over an extended period of time.

#5:A Focus on Micro and Nano Influencers

Influencer marketing is a key strategy for promoting your business and products on Instagram, with micro-influencers (those with less than 100k followers) yielding great results for businesses!According to our 2019 report with Fohr, micro-influencers have the highest engagement rates (averaging at 7%) on their feed posts! In fact, influencers with <25K followers had higher engagement rates regardless of their genre, target audience, or topics.


The easiest way to leverage influencer marketing are;


If you want influencer marketing trends to be more influential, then have a ‘less is more’ mindset. Look closely at true brand enthusiasts.Work on cultivating a rock-solid relationship with them and leave room for them to be the genius creators they are at their core.Then and only then will their true talents shine through and influence their following, allowing you to embrace your audience in an authentic voice that provokes emotion, and, more importantly, action.


Seo expert

Jijo Joseph

Jijo Joseph is a No. 1 Freelance SEO expert Kerala based in kochi, known for making complex SEO strategies easy to understand. My path from accounting to becoming a highly sought-after Best SEO expert and digital marketing trainer has been a rewarding one. Over the last 10 + years, I have dedicated myself to helping startup businesses grow online.Successfully completed more than 200+ global projects.

A highlight of my journey has been creating nearly 100 YouTube videos based on my real-world SEO experiences. These videos have resonated widely, especially with the Malayali community worldwide, accumulating nearly 10 lakh views. This achievement reflects my commitment to sharing practical, valuable insights.

Training over 12,000+ students and collaborating with clients in India, the GCC, and Europe, I’ve focused on delivering high-quality web traffic and leads. My expertise is grounded in a strong academic foundation in commerce, enriched by more than 10 international digital marketing certifications and over 100 specialized courses in SEO.

In every piece of content I create, I aim for the highest standards of expertise, authoritativeness, and trustworthiness. This approach has established me as one of Kerala’s top-rated SEO trainers. My goal is always clear: to empower businesses with effective SEO strategies that drive real results.

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